Thu–Fri 8–4 · Sat 8–2
Sun
Full sun
Water
Average
Height
4–6 ft
Bloom time
Summer
Bloom color
Pink, Lavender
Deer
Browses
Zones
6–11
Zones 6–11Fall color

Beautyberry

Callicarpa americana

In October, metallic violet-purple berries ring every stem in a color that hardly looks real. Birds strip them through November and December.

In stock
Pricing

Typically 1 quart–3 gal · $17–$85 · final price at pickup

1
30-day replacement promise
Reserve for nursery pickup
No payment online · we pull, you pay at pickup.
Pickup address
125 Clover Hill Lane
Woodville VA · 22749 · open in Maps
Next pickup days
  • Thu, Aug 138 AM – 4 PM
  • Fri, Aug 148 AM – 4 PM
  • Sat, Aug 158 AM – 2 PM
Why we grow it

The most electrically colored fall berries of any native shrub. those violet-purple clusters in October and November stop every visitor in their tracks.

In October, beautyberry becomes something that doesn't look real. The clusters of metallic violet-purple berries ring every stem in tight whorls, the color so saturated and electric it reads almost artificial. There's nothing else in the native shrub palette that produces this color. It's genuinely startling the first time you see it in person. The small pink-lavender flowers through summer are modest but attract native bees. Then fall happens and the entire shrub transforms. Birds, particularly mockingbirds, brown thrashers, and robins, eat the berries through November and December, stripping them stem by stem. Cut it to the ground each spring and it regrows vigorously, keeping a fresh, well-structured form.

What you're getting

A nursery-grown plant, ready for the ground.

Healthy, container-grown beautyberry propagated on-site at Hill House from regional genetics. Includes a one-page care card. We make every effort to supply plants as listed; occasionally we substitute a similar species of equal value.

Plant this, not that

Plant beautyberry instead of Asian beautyberry (Callicarpa japonica, C. dichotoma). Same job in the garden, without the spread.

Quick factsat a glance
Sun
Full sun
Water
Average
Mature size
4–6 ft · 4–6 ft wide
Bloom time
Summer
Bloom color
Pink, Lavender
USDA zones
6–11
Family
Lamiaceae
Native range
Southeastern United States
How to grow it

Care notes for beautyberry.

Full sun to part shade in average, well-drained soil. Cut back to 12–18 inches in early spring. it blooms and fruits on new wood and regenerates quickly. Tolerates clay and somewhat dry conditions once established. Not reliably hardy above zone 6; may die back to roots in cold winters but regenerates from the base.

Pairs well with these.

Same light, same soil, same wildlife. Janet's picks to plant alongside beautyberry.